I am SO incredibly happy to see a car seat manufacturer that "gets" little boys!
Every seat manufacturer out there has cute patterns for girls, but the boys are left with beige, brown, tan, champagne, sand (Are you seeing a pattern here?), grey, and black, with a smattering of pale and dark blues, and a shade of green or two. When was the last time that your little boy got excited about the color Beige? Little boys want bright colored stuff with rockets, trains, planes, bugs, and their favorite cartoon characters. If those covers make the bean counters in accounting cringe, then you've probably got a winner with little boys!
So now that I've gushed over how your seat looks, lets get down to a couple of questions...
1) What is the top slot height on your seat? Seeing as almost every child outgrows a car seat by height, rather than by weight, how tall in inches that the top slots are from the base of the seat is the single most important specification for a car seat, and determines how long a child will actually be able to use the 5-point harness system. Why don't manufacturers tells us this measurement? Inquiring minds want to know!
2) Sadly I see that you only support LATCH use to 40 lbs. With many new seats on the market supporting LATCH to the full weight limits of the seat on 2005 and newer model year vehicles, when will KidsEmbrace add this much desired feature?
3) Is KidsEmbrace considering using Rigid LATCH in the future for both LATCH installs in harnessed mode, as well as in booster mode? Jane has done some VERY convincing crash tests that show Rigid LATCH makes a huge difference in side impact collisions by preventing seat rotation. Rigid LATCH is also just so incredibly easy to install. I mean REALLY easy.