Most parents can't really understand what "500% safer" means. Some people ask me if that means 5 times as many FF kids die compared to RF kids and that's of course not true. It seems like many are just looking at fatalities which I think is missing the big picture. It's 500% safer to RF compared to FF and that applies to injury rates. But having your son/daughter break a neck counts as an injury and isn't that much fun. Just ask Joel who is miraculously making a great recovery. Injuries while FF are nasty and concern neck and head area, something that really affect life quality.
When I make presentations and speak to parents or soon-to-be parents it's clear it's tough to understand the "500%". Statistically, out of 100 accidents, 92 RF kids will walk away fine and 8 will be seriously injured or die. Looking at FF kids, out of 100 accidents, 60 kids will walk away fine and 40 will be seriously injured or die. That's quite a big difference.
We live in a society where most parents freak out about the least dangerous things. I think traffic safety is important since lots of kids (and adults) die each year. It's the number one killer of kids in some countries which makes it more real.
I guess the risk of being in a crash isn't that huge but who has a choice of when or if to crash? I like keeping kids Rf since it's so easy. Keep your kid RF instead of FF to 4, or as long as you can, and it's extremely unlikely anything will ever happen. Over 1 million RF seats have been used so far in Sweden and so far not one single child has died in a correctly installed seat.
Kids enjoy RF as much as Ff so to me it's just such a simple solution of keeping kids safe in situations which are proven to be among the least safe.
This study might not convince everyone but there is plenty of real life data. Swedes have done Rf since 1965. The amount of data collected is incredible. Volvo, different insurance companies, crash test institutes, Swedish NHTSA, etc have followed progress very closely.
The publication in the British medical journal has gotten people talking all over the world which is a good start. I hope more get interested in RF past 12 months which has proven to be a real life saver.