Interesting fact about Britax...

lovinwaves

New member
Britax Childcare is the foremost manufacturer and supplier in the premium segment of child car safety seats, accounting for around 40% of the German and UK markets, 60% of Australia and 13% of the US.
 
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Patriot201

Car-Seat.org Ambassador
Wow!

I think we in the US need to catch up to Australia. They are at 60% and we are at 13%? We need to catch up! :) :cool: (Can you tell I am a Britax fan?)

Thanks, Melissa. That is interesting!
 

lovinwaves

New member
Wow!

I think we in the US need to catch up to Australia. They are at 60% and we are at 13%? We need to catch up! :) :cool: (Can you tell I am a Britax fan?)

Thanks, Melissa. That is interesting!

Well, now I am wondering why they are much more popular "Down There". Are they more affordable down there? Are people more affluent there? Are they interested more in car safety? Do they not have many other choices to choose from?
 

thepeach80

Senior Community Member
I don't think they have as much to choose from and they have pretty strict rules I think as far as what has to be on the seat etc, so Britax is probably just one of the only ones who will step up and make those seats. Here any Joe Schmoe can make seats.
 

rj'smom

New member
I don't think they have as much to choose from and they have pretty strict rules I think as far as what has to be on the seat etc, so Britax is probably just one of the only ones who will step up and make those seats. Here any Joe Schmoe can make seats.

I noticed your signature. Congradulation on your new addition:D .
 

SafeDad

CPSDarren - Admin
Staff member
I can think of 3 reasons why Britax has a lower share of the market in North America compared to other areas-

Graco
Evenflo
Cosco

I know they sell in other areas, too, but they've been in the USA a lot longer than Britax, who I believe started in the late 90s and didn't really become popular until a few years later.
 

Sharlene

Senior Community Member
At the rate Britax is going, they are going to be slipping further behind rather than getting ahead. There have been so many issues lately, with RF lockoffs that don't work properly, seats that need bases replaced as they do not stay in the upright position, and now with the new recall that seems to leave so many questions about their other seats. I really like my Britax seats, but I am getting concerned about the company under it's new management.

Sharlene
 

lovinwaves

New member
At the rate Britax is going, they are going to be slipping further behind rather than getting ahead. There have been so many issues lately, with RF lockoffs that don't work properly, seats that need bases replaced as they do not stay in the upright position, and now with the new recall that seems to leave so many questions about their other seats. I really like my Britax seats, but I am getting concerned about the company under it's new management.

Sharlene

Good point. I am starting to wonder myself. It seems like anytime a company is bought out or taken over there seems to be issues...:(
 

beeman

Active member
I'll disagree on that any Joe Schmoe can make seats here, because the Britax Regent or Husky can't come into Canada. As for all the recalls, at least they are catching the issues and carrying through with the recalls, and hopefully fixing the problem.
 

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