carseat commercial

Simplysomething

New member
I wasn't sure if I should put this here or elsewhere, but I wanted to share. I actually saw a commercial for a carseat the other day! It was for the safegaurd seat. I've actaully never ever ever seen a commercial for a carseat before.
 
ADS

Jeanum

Admin - CPS Technician Emeritus
Staff member
Interesting, I've never seen commercials for seats before, either. What program and channel did you see the commercial on, if you don't mind my asking? Just curious from a marketing and carseat geek standpoint. :)
 

Simplysomething

New member
I don't know which channel it was, I know it wasn't discovery health (I watch it, just not much), it was mid-morning, but I can't remember which channel it was. It might have been one of the other discovery channels though. heh

Is there a reason we don't see much or any advertising for safety seats? Is it not allowed?

It all seems to be more "word of mouth" (or online... but posts, not ads).
 

Jeanum

Admin - CPS Technician Emeritus
Staff member
Thanks, I'll have to make a point to try to watch for the ad. I think I have the Discovery Health Channel but I'm not sure, lol. Ads are allowed as far as I know but I've only seen a few carseat ads in parenting magazines. I believe Graco has been running a print ad for the Safe Seat product line.
 

Victorious4

Senior Community Member
I'd love to see it -- the mamas at American Pregnancy Association forums are totally freaked out by it :D :p
 

Victorious4

Senior Community Member
Was thinking about this more -- still haven't seen it ... but, reminds me of the 1970's German crash test videos we watched in my course -- the "dummies" were living convicted prisoners :eek: Some of them were pretty funny, though -- 1 man in particular seemed to get a constant rush for the experience while 1 woman looked TICKED OFF :eek: :p
 

Jeanum

Admin - CPS Technician Emeritus
Staff member
Papooses, are you talking about the VW Jetta commericals where they show people riding and chatting in the car, and then WHAM there's a crash and then the Jetta occupants are shown at the end seemingly dazed but unharmed? There's a couple of versions of the ad and they have been freaking viewers out. I haven't seen them on TV but there are clips online. There's an article in today's Detroit Free Press about the commercials at: http://www.freep.com/apps/pbcs.dll/article?AID=2006605020394 and links to video clips of the two ads at: http://www.freep.com/apps/pbcs.dll/article?AID=200660502001

I watched the clips and can see why they would freak out viewers, especially if they didn't know there was going to be a crash shown. There either is no sound for the clips or my PC is misbehaving.

I still haven't seen the commercial for the Safeguard carseat but really haven't had a chance to try to watch for it yet.
 

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