I work part time at BRU in NJ. I've seen the Britax Blvd CS in person. It came in two weeks ago in the same pattern the Sutton price 309.99 with a new SKU number. I didn't notice any difference in the head wings. The crotch strap looks a little different and it does double click. No electronic devices on it. Nothing else looks different to me. If you want me to look for anything else that me know. I'll take another look. We have not started selling it yet. Because we still have the old ones selling for 298.99. We can sell if someone asks for it. So you may want to call your local store and ask if they got them. We will sell if someone asks for them. I'm not sure what all the build up was about. I can't see any change except the double CLICK.