C
CARSEATmarketing
Guest
Greetings,
I am involved in a school project to set up a new and innovative marketing program for a child seat manufacturer. I was given a task to find out how child seat buyers think and react to certain situations and offers. I was hoping someone here can help me by commenting on the following situations I came up with:
1. How would you react if you were given a return policy of 1 month, 3 months, 1 year, lifetime?. Would this alter your buying decision and why?
2. What if you were given a $250 child seat for free, in exchange for advertising and selling support? Meaning you would have an ad on your car, and you would demonstrate the child seat to other potential buyers in your community. Maybe on a commission basis, like AVON.
3. Would you like more fabric choices? Maybe to match your car's interior or your child's favorite color? How about leather to match your interior?
4. Would you rather buy online or "brick & morter" store and why?
5. If you were buying online, would you rather buy from a retailer that carries ALL brands, or a manufacturer sponsored website with just their product?
6. What matters more to you: Price, Return Policy, Service, or other residual benefits?
7. And finally: What is the #1 "situation" that would alter your buying decision (aside from features)? What do you REALLY REALLY want?
Any help would be greatly appreciated! And I appologize in advance if this is inappropriate for this forum.
Thanks,
Jack
I am involved in a school project to set up a new and innovative marketing program for a child seat manufacturer. I was given a task to find out how child seat buyers think and react to certain situations and offers. I was hoping someone here can help me by commenting on the following situations I came up with:
1. How would you react if you were given a return policy of 1 month, 3 months, 1 year, lifetime?. Would this alter your buying decision and why?
2. What if you were given a $250 child seat for free, in exchange for advertising and selling support? Meaning you would have an ad on your car, and you would demonstrate the child seat to other potential buyers in your community. Maybe on a commission basis, like AVON.
3. Would you like more fabric choices? Maybe to match your car's interior or your child's favorite color? How about leather to match your interior?
4. Would you rather buy online or "brick & morter" store and why?
5. If you were buying online, would you rather buy from a retailer that carries ALL brands, or a manufacturer sponsored website with just their product?
6. What matters more to you: Price, Return Policy, Service, or other residual benefits?
7. And finally: What is the #1 "situation" that would alter your buying decision (aside from features)? What do you REALLY REALLY want?
Any help would be greatly appreciated! And I appologize in advance if this is inappropriate for this forum.
Thanks,
Jack
Last edited: