Vent False advertising?

Nedra

Car-Seat.org Ambassador
The new Safety 1st Ultramax Air 360 seat is described as a "4-in-1" seat. I was scouring the description and pictures trying to figure out how it converts to a backless when I found the section of the website in which it is explained that the four stages are:

Rear-facing (4-22 lbs)
"Extended rear-facing" (15-50 lbs)
Forward-facing (22-65 lbs)
High back booster (40-120 lbs)

On the one hand, it is nice that they are acknowledging that children should stay RF for a significant chunk of their car seat years. On the other hand, it seems like a marketing ploy to compete with the 4-ever instead of the "Extend2fit 3-in-1" (which is its more direct competition). And how is 15 lbs "extended rear-facing"? Yeah, a 15 lb baby might not need the infant inserts anymore, but it confuses the term "extended rear-facing" to refer to a child that is legally required to be rear-facing as "extended rear-facing."


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ADS

lgenne

New member
Maybe they're calling anything past a year "extended rear facing" and they figure that the vast majority of 1 year olds are at least 15 pounds?

Definitely a little shady.
 

LISmama810

Admin - CPS Technician
I don't know that it's necessarily false advertising, but it's...creative. Not too much different than Graco marketing the Nautilus as a 3-in-1, which it is, technically, but not the "3" that people usually associate with 3-in-1s.
 

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