First of all, terrible name. This could be dangerously misinterpreted. My initial reaction was quite negative.
However, reading an article on this campaign, what I came away with is that HBBs (with their additional guides, etc.) are more likely to provide a good fit compared to backless. It seemed to me they were talking more about the poor fit that can be produced by backless boosters, something that made sense to me after trying my kids in some backless boosters and I would imagine it could be worse for 4 year olds. Did anyone else get this out of it? Of course, that means it should be a different campaign with a different name, but they also want to sell their HBBs that, in all honesty, *may* be more likely to fit across the board. (Not that HBBs can't produce bad fit too, as we know they can)
Anyway, the whole thing just peaked my interest and I wondered what others thought or how they interpreted it.
P.S. Do backless not have guides in Europe?
However, reading an article on this campaign, what I came away with is that HBBs (with their additional guides, etc.) are more likely to provide a good fit compared to backless. It seemed to me they were talking more about the poor fit that can be produced by backless boosters, something that made sense to me after trying my kids in some backless boosters and I would imagine it could be worse for 4 year olds. Did anyone else get this out of it? Of course, that means it should be a different campaign with a different name, but they also want to sell their HBBs that, in all honesty, *may* be more likely to fit across the board. (Not that HBBs can't produce bad fit too, as we know they can)
Anyway, the whole thing just peaked my interest and I wondered what others thought or how they interpreted it.
P.S. Do backless not have guides in Europe?