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Wow that's crazy. Looks like dark grey is still 19.99 but only 6 are left in stock. I wonder why the price increased so much?? I thought the low price point was a great selling point for it...a lot of people are willing to pay $20 but $40??
Noooo, thats the most obnoxious thing ever! Nobody wants to pay $40 for a seat for kid who almost doesnt need a seat.
Yes!! Why move from a $12 Harmony backless that he's outgrown to a $40 Incognito?
Dh was laughing at me that it was the "paranoid mom"surcharge. I see nothing on the seat that warrants a $40 price tag.
So true! Thankfully I purchased the $19 one posted above between my rantings, so as to save myself further embarrassment.Love it. It's like the crazy things they sell to prevent SIDS, like the mattresses with the box fan built in or the sleep sacks WITHOUT sleeves which cost more than the sleep sacks WITH sleeves because you want your baby to be safe, don't you??? I thought 30ish was about the going price and that seems high enough for what it is. Hopefully this is just a goofy fluctuation?
Now I wonder if I should grab 2 to have on hand before the price jumps! dark gray will work. But I am years from needing them...
What if they discontinue them???
I don't think the $40 price tag will last. I think it's a supply and demand issue with Amazon. I expect we'll start seeing them in other stores like Target or Walmart, too.
I notice there is no "list price" like they usually have when they are selling under or at list price (like on this page): Video Link: http://www.amazon.com/Evenflo-Back-Booster-Seat-Paintbrush/dp/B00AJSIUAK/ref=sr_1_fkmr0_3?ie=UTF8&qid=1392017808&sr=8-3-fkmr0&keywords=incognito+kid+positioning+seat I do wonder if they increased the price temporarily due to high demand and temporary low supply.
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