Why is the Roundabout not "popular"? Is it because it doesn't last as many years as others because it has lower limits? I posted last week about wanting to get gifts on Sunday for two new moms (both have 3 older children, but they do have new babies Anyway, suggestions were made to get the Graco S4M, Graco MS70 and Evenflo Sureride. I've looked at all of them, and they all seem nice. Target is 5 minutes from me, BRU is 15 minutes from me, so shopping isn't a problem (other than the baby shower starts at 3:30 tomorrow, and of course it's now the last minute). Anyway, in my search, I see the Roundabout for $150 or so. Loved mine, though ended up needing to get a Marathon 3 years later, but had another child to go in RA, so no big deal. I'd say for both of these moms, this is the last child for at least one of them, so they won't be handing the seat down to next child, which is probably a negative for getting RA. The Marathon is $230, and the S4M is $180, as well as Graco MS70. Sure ride is just $100 at Target. I am a Britax fan - loved those no twist straps and always found them easy to use. This is obviously a group gift. I'm no longer an avid reader though as our youngest is 11. Maybe the Marathon is no longer the queen in that price range.