Do you ever wonder.....

Do you ever wonder why there are no car-seat commercials? They advertise for everything else, but why not car-seats? Isn't it a big enough industry? If I ever see another "male-enhancment" drug commericial, I may throw up, but I would love to see a car-seat commercial.

I don't think the industry NEEDS to advertise on TV.

I don't think I've ever seen a commerical for a stroller, highchair, crib, or swing either.

They focus their marketing cash on the parenting magazines where, evidently they get their money's worth.

Occasionally there are safety commericals. . .

I mentioned this several weeks ago when I was talking to the Britax rep about the whole Regent installation fiasco. I asked her about the no-advertising black hole from car seat companies.

She had been working there for only several months and was absolutely shocked to learn about their car seats when she was hired. She even lived in the local area, but had never known about them.

She had absolutely no clue why Britax primarily relies on word of mouth or Boutique stores to sell their products. I think they've only grown more popular because the internet shares info so quickly and it's easier to locate them. It also helps that Target and BRU carries them in their storefronts. Granted, it's not a huge selection, but they're still there next to the Cosco, Graco, and Evenflo.

I believe that baby furniture advertising has always been some sort of niche market that Parent magazines just create awareness. After all, the companies are not directly selling it to the public in "Storkcraft" or "Graco" stores, but through furniture and regular stores. They leave it to the actual agent to create sales and advertisements.

Imagine what it would turn into if they had all children gear constantly advertised like Pharmaceuticals and Sweets? More bombardment on how to be the 'perfect person'

I swear I've seen a commerical for the Radian seats. Maybe it was just a print ad.

I haven't seen the commercials myself, but Safeguard had/has commercials for their seats, and I've seen print ads for them in parenting magazines. Graco and Evenflo advertise in parenting magazines, too. I don't recall seeing Britax print ads, but I'm not a huge magazine reader so it's entirely possible I missed something.

I think it's because the profit margins are lower with carseats. When you look at what does get advertised, it's usually the stuff with the highest profit margins - i.e. it costs much less to make and market than they charge for it (like medications).

I don't see why Britax doesn't run print ads showing all their covers. It's a big selling point and unless you look online you wouldn't even know the existed.

There's a Britax printed ad, in one of my 2004 parent like magazines.

I would just like to see some commercials of the higher end seats to promote proper carseat usage KWIM?

Recaro has ads in the new issue of Wondertime! They say something like "Don't buy cue, buy safe!" and go on to talk about their safety features, etc. I think the don't advertise because they don't have to. Parents are legally required to buy seats. The only legally required baby gear...