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Results 1 to 14 of 14
  1. #1
    CPS Fanatic
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    Jan 2011
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    Illinois
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    What do you think of this?

    http://airprotect.safety1st.com/stories.php

    This is pretty smart marketing. Maybe Dorel really is taking my suggestions about having some third party testimony about their technology.

    One of my undergrad majors was advertising so I'm drawn to analysis of these sorts of things.

    It's interesting, at any rate.
    (Yes, it could have been any seat, perhaps, etc. but the WAY they produced this ad is effective).
    Seatbelt and 59" (9 YO)
    Harmony Youth (8 YO)/Clek Olli (6YO)
    Harmony Dreamtime (5 YO)
    Clek Fllo (3 YO, RF)/Graco 40 (15 months)
    + 2 Recaro Performance boosters in spare car

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  3. #2
    Admin - CPS Technician LISmama810's Avatar
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    Nov 2007
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    Chicago-ish
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    Smart marketing, yes.

    Makes me want to barf, but yes, smart on their part.

  4. #3
    CPS Fanatic Brianna's Avatar
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    Feb 2011
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    They make it sound like the air cushions saved her- but isn't her head below them?

    The godkids are growing!
    J 9/09 and J&A 1/15

  5. #4
    Member
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    Jun 2011
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    Quote Originally Posted by briheartzu
    They make it sound like the air cushions saved her- but isn't her head below them?
    Genius marketing, but I was wondering the same thing. Especially considering she grew between accident and promo-shoot.

  6. #5
    CPS Technician cowgirlsmommy's Avatar
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    May 2008
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    Dorel really does have a wall at their factory with stories from families about their seats saving life. If you ever visit, the place does make you feel all warm and fuzzy. That video made me cry. I can't even think about being in a crash with my kids.


  7. #6
    CPS Technician cowgirlsmommy's Avatar
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    May 2008
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    It is good marketing but I think they're just saying it did what it should've done. I didn't really take it as the air part doing all the work.


  8. #7
    Carseat Crazy amelia222's Avatar
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    Sep 2009
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    Mission, BC, Canada
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    655

    Re: What do you think of this?

    Awesome marketing! It made me cry, so.....yeah. They could've given the parents some credit for installing and buckling properly though. Air protect bubble anyone?
    Alice, May 2009, riding in a Frontier
    Astrid, May 2015, riding in a Snugride 30



  9. #8
    CPS Technician creideamh's Avatar
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    Jan 2011
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    Kansas/Toronto
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    Re: What do you think of this?

    LOL, it made me tear up, too.
    And ya, DD's head is still below the air cushions in the OB35Air and she's 8 months old...
    Kate // CPST, SK Senior Checker, & Mom to M (12/2010)

  10. #9
    CPS Technician hrice's Avatar
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    Mar 2010
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    Texas
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    What about replacing the seat? Her parents brought her in the same one? I saw they gave her a new one but I wish they would have mentioned the need to replace.

    And how do I get a monogrammed CA? That was pretty cool!
    Heather, proud mommy to:
    Dustin 12y & 105 lbs 5-stepped/Seatbelt only
    Colton 6y & 43lb FF RXT/Pinnacle/FR90
    Peyton 5y & 38lb FF in Sureride/FR90/FR85

  11. #10
    CPS Technician firemomof3's Avatar
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    Feb 2008
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    NH
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    Re: What do you think of this?

    Yup, I was crying
    DD1 10.5y/o seatbelt
    DD2 8y/o 45" 52lbs. backless
    DS 7y/o 51" 58lbs. ProBooster or backless

  12. #11
    CPS Fanatic
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    Quote Originally Posted by hrice
    What about replacing the seat? Her parents brought her in the same one? I saw they gave her a new one but I wish they would have mentioned the need to replace.

    And how do I get a monogrammed CA? That was pretty cool!
    Same thoughts here. Hopefully they ERF!

  13. #12
    Carseat Crazy
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    Jun 2009
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    322

    Re: What do you think of this?

    And this is why my DH wanted to get a CA.
    Anna- Mommy to
    Hayden 3.5, 34 lbs, ERF in a XTSL
    Tristan 21mo, 25 lbs, RF in a pink! BLVD

  14. #13
    CPST Instructor monica-m's Avatar
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    Sep 2010
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    Texas
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    Re: What do you think of this?

    It's effective marketing, it speaks to a parent's desire to keep their child safe. I wanted to scream that proper use is what's going to keep your child safe, not air pillows.
    DS1 3.24.10 riding in a Frontier 85 with Mama and a Recaro ProSport with Daddy.
    DS2 1.18.14 rear facing in a Nuna Pipa

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  16. #14
    CPS Advocate Kat_Momof3's Avatar
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    Sep 2007
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    Hampton Roads, Virginia
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    8,451

    Re: What do you think of this?

    I've seen it... it is what it is... great marketing.

    I'm just happy the seat is shown to have clearly been used properly and we can assume installed properly.

    they aren't saying what SK/Diono says... that theirs is "the safest"... just that their seat kept a baby safe... they make you think about the people working there... they're trying to market themselves as a company that cares and makes good seats... which is true.



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