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Mon - March 5, 2007
Recaro updates release dates for new car seats
Recaro touches base with news about their new car seats. Recaro had planned to launch an infant car seat and convertible seat in early 2007; here are the updated release dates:
---Our infant shell, the RECARO Picco, is now slated to launch in November
---Our $219 Convertible seat, the RECARO Como will be in-store the first week of June
---Our $259 Convertible seat, the RECARO Signo will be in-store the first week of July
---Our new High Back Booster will be in store the second week of June and is offered in Microfiber for $99 and fabric for $89. The RECARO Vivo sells at the $99 price point with the Vivo Lite at $89.
---The RECARO Young Style will be discontinued in August due to the launch of the Vivo however the Young Sport and Start will stay in production
---We are also working on a higher end High Back Booster for $129 which will not launch in 2007 as I currently have it planned.
We have launched our first large retailer in-store already this year. The Young Sport landed on shelves in Sears in February. We are also looking at floor launch of a majority of our product line-up in Babies “R” Us in the next few months as product becomes available.. Sales are growing at a strong rate on Target.com and Sears.com so I look forward to launching on-line with Babies “R” Us in the next few weeks and JC Penney before Mother’s Day.
The Convertibles (Como and Signo) are looking to hold a weight range of 5-70 pounds while the Vivo high back booster has a weight range of 30-100 pounds. We are also testing the Vivo at 105 pounds but have not finalized if we will market the 105 pound weight or not until I see some further test results.
Recaro updates release dates for new car seats
Recaro touches base with news about their new car seats. Recaro had planned to launch an infant car seat and convertible seat in early 2007; here are the updated release dates:
---Our infant shell, the RECARO Picco, is now slated to launch in November
---Our $219 Convertible seat, the RECARO Como will be in-store the first week of June
---Our $259 Convertible seat, the RECARO Signo will be in-store the first week of July
---Our new High Back Booster will be in store the second week of June and is offered in Microfiber for $99 and fabric for $89. The RECARO Vivo sells at the $99 price point with the Vivo Lite at $89.
---The RECARO Young Style will be discontinued in August due to the launch of the Vivo however the Young Sport and Start will stay in production
---We are also working on a higher end High Back Booster for $129 which will not launch in 2007 as I currently have it planned.
We have launched our first large retailer in-store already this year. The Young Sport landed on shelves in Sears in February. We are also looking at floor launch of a majority of our product line-up in Babies “R” Us in the next few months as product becomes available.. Sales are growing at a strong rate on Target.com and Sears.com so I look forward to launching on-line with Babies “R” Us in the next few weeks and JC Penney before Mother’s Day.
The Convertibles (Como and Signo) are looking to hold a weight range of 5-70 pounds while the Vivo high back booster has a weight range of 30-100 pounds. We are also testing the Vivo at 105 pounds but have not finalized if we will market the 105 pound weight or not until I see some further test results.