I can't quite figure out why every single infant car seat base I've seen has the brand name displayed on the inside edge. I would think that the brand name would generally be visible, but every one I've seen (Chicco, Safety 1st, Graco, Combi, etc) have the brand name where it would be hidden when properly installed. I suppose one might be able to get a tiny peek at the Graco name on the SnugRide base since it's slanted. About the only thing I can think of is that when displayed on a shelf and attached to the base with the seating area visible, one can see the brand name.