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  1. #1
    CPS Technician
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    Britax - Over My Dead Body

    Just out on the Britax website. I love the little toddler carrying the "loading" sign. By mistake, I hit the British site instead.

    Here's their new advertising campaign for older kids...

    HTML Code:
    http://www.britax.co.uk/PressReleases.htm
    I wonder if they'll bring it to the US.

    Sorry - have trouble with the techno links

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  3. #2
    CPS Technician Victorious4's Avatar
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    Thumbs up Here ya go....

    http://www.britax.co.uk/PressReleases.htm

    Wowzers! Well -- somebody's gotta say it I s'pose Although I prefer the fun Slum Village method more I prefer either to the Consumer Reports misinformation blasted everywhere in a big hurry
    TIFF ~ doula & all hours childcare provider
    SCARLA: winter '02 . . . Jr. Roller Derby level III
    BEAR: spring '11 ... Recaro Sport + Clek Oobr
    RAHNE: summer '17 ... MicoMax30 + RadianRXT
    childcare: 0-7yrs... Contender + Frontier Clicktight
    {emergencies: Scenera Next, Highback, Topside}

  4. #3
    Car-Seat.Org Zealot skaterbabs's Avatar
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    Re: Britax - Over My Dead Body

    I love it!!!!!!!!!!
    Rebekah Branch, CPST from May 2005 until June 2011
    Mom to CJ (7/96, seatbelt), Gregory (4/98, seatbelt), & Joyjoy (10/03, misc. booster seats)
    "That which you create in beauty and goodness and truth lives on."
    - Denis Waitley

  5. #4
    CPS Technician Splash's Avatar
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    3,565

    Re: Here ya go....

    Yeah, I saw that a few months ago. It's pretty good I think. I wish they would do it in the states.

  6. #5
    Senior Community Member canadianmom2three's Avatar
    Join Date
    Jan 2007
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    837

    Re: Britax - Over My Dead Body

    I think it is great - it is just what some people need to see

  7. #6
    CPS Technician AdventureMom's Avatar
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    Jan 2007
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    Re: Britax - Over My Dead Body

    Oooh, I like it, too... However, I was just hoping that they might say to get your child in a proper seat, whether it is Britax or not. To me, it still may come across to some naysayers as a manufacturer jumping on the coat tails of the new law: "We'll sell you one!!!" Britax is a business and it is trying to get people to buy their seats, but if I were a skeptic, I may be turned off to the ad. Maybe I'm thinking too much about it... It is still a good ad campaign.

    Anyone out there in marketing? How does the target audience respond to a brand that has an ad like that? Just curious. I can only look at it from a psychologist's perspective...LOL! So that's how I see it.

    DS|2002|FF in Britax Frontier 85 and Graco TurboBooster
    DD|2007|FF in two Britax Frontier 85's

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