MommyMedic, some months back I was part of a focus group giving impressions on insurance commercials... I had to say that mine was negative of that one, and everyone looked at me like I was insane. I explained why, though, and the reception was surprisingly good, "Ah, okay, a safety reason! That makes sense!" LOL.
Hopefully that feedback got to the folks putting the commercials together and they'll promote ERF next time... at least it was proper use, if not best practice, lol.
And holy cow, the Jackie Chan commercial... I about peed my pants when I saw that. Geesh!