Britax - Over My Dead Body

[flipper68]

Just out on the Britax website. I love the little toddler carrying the "loading" sign. By mistake, I hit the British site instead.

:eek: Here's their new advertising campaign for older kids...:cool:

http://www.britax.co.uk/PressReleases.htm

I wonder if they'll bring it to the US.

Sorry - have trouble with the techno links

[papooses]

http://www.britax.co.uk/PressReleases.htm

Wowzers! Well -- somebody's gotta say it I s'pose :o Although I prefer the fun Slum Village method more :) I prefer either to the Consumer Reports misinformation blasted everywhere in a big hurry :eek:

[skaterbabscpst]

I love it!!!!!!!!!!

[Splash]

Yeah, I saw that a few months ago. It's pretty good I think. I wish they would do it in the states.

[canadianmom2three]

I think it is great - it is just what some people need to see

[AdventureMom]

Oooh, I like it, too... :p However, I was just hoping that they might say to get your child in a proper seat, whether it is Britax or not. To me, it still may come across to some naysayers as a manufacturer jumping on the coat tails of the new law: "We'll sell you one!!!" Britax is a business and it is trying to get people to buy their seats, but if I were a skeptic, I may be turned off to the ad. Maybe I'm thinking too much about it... :D It is still a good ad campaign.

Anyone out there in marketing? How does the target audience respond to a brand that has an ad like that? Just curious. I can only look at it from a psychologist's perspective...LOL! So that's how I see it.